When designing a website, it is no longer satisfactory to only have desktop browsers or large screen devices in mind. As mobile browsing continues to skyrocket the need for a mobile optimized size rises. There are two main paths when designing a mobile website, adaptive and responsive design. Responsive web design is allowing your current website to scale itself to better fit the viewing device while adaptive web design is creating a whole new site to specifically target your mobile viewers. Today we’ll discuss some of the benefits of responsive web design.

Responsive web designs benefits over non responsive design

Responsive web design holds many benefits over regular web design. Your mobile web viewers are going to be frustrated with your website if when they view it from their phones they are forced to constantly resize and zoom to find the information they are looking for. In fact “48% say that when a non-mobile doesn’t work well on their smartphones, it makes them feel like the company doesn’t really care about getting their business1.” Now you don’t want your mobile customers thinking you don’t care about your business do you? Not only does responsive web design provide a much better mobile experience, but it also will help you rank better in Google search results2. Appearing higher in Google’s search results will help lead to more traffic to your website, which ultimately means more revenue for your business. Most of the benefits of responsive web design are pretty obvious compared to regular design, but what about when compared to adaptive design.

Responsive web designs benefits over adaptive design

You have most likely seen an adaptive mobile website. Adaptive mobile design is designing a separate mobile website that your mobile user is redirected to. While adaptive web design is certainly an improvement over regular unresponsive design it does have some pitfalls when compared to responsive design. Since the user is redirected to a separate mobile website, this causes load times to increase. In mobile every second counts, so even a small increase in load times can lead to a higher bounce rate. Since you only have one website with responsive design, you only need one analytic’s program. While this may not seem like a huge benefit, it certainly helps simplify things. Finally with adaptive design you are forced to remove certain elements from your website. With responsive web design you can keep everything and aren’t forced to remove things that are not “necessary”. Hopefully you came away with some benefits of responsive web design, next week we will talk about the flexible grid of responsive web design.

1. http://www.getelastic.com/why-you-need-a-mobile-friendly-site-infographic/
2.(https://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf)