As mobile Internet usage continues to grow the importance of Mobile Search Engine Optimization grows along side it. An effective mobile Search engine optimization strategy is essential to ensure the success of your mobile website
Google Bot Mobile and Mobile Annotations
How to set up Annotations
On the desktop version of your website you need to add a link with a rel =”alternate” tag that points to the mobile location of your website.
<link href="http://m.example.com/page-1" rel="alternate" media="only screen and (max-width: 640px)" />
On your mobile websites location add a link rel=”canonical” tag that points to the desktop location of your website.
<link href="http://www.example.com/page-1" rel="canonical" />
Choosing A Mobile Search Engine Friendly Location
|Location||Subdomain||Subdirectory||Seperate URL (.MOBI)||Responsive Design|
|Search Engine Benefits from TLD*||Most||Some||No||Full|
|Cost||free||free||About $10 per year||free|
*TLD = top level domain
Google recommends responsive web design as the best option when considering how to build your mobile website, so if you are looking for the most search engine friendly option then responsive design is your best bet. According to Google with responsive web design a Googlebot user agent only needs to crawl your page once which can help google index more of your sites content. Outside of responsive web design Google does not ” favor any particular URL format”. Since no redirection is required for responsively designed websites your website will load faster on mobile phones which will also provide some Search Engine Optimization Benefits.
Common Mobile Search Engine Optimization Errors
One of the most common errors is redirecting all of your mobile visitors to your mobile homepage reguardless of what page they were visitng on your website. For example
example.com/about ——> m.example.com
example.com/services ——> m.example.com/services
People who are looking for a specific page on your website will not want to end up on a irrelevant page on your mobile website no matter how mobile friendly it is.
If you have a page that requires flash then your mobile users will encounter a problem when visiting the page since flash is not playable on mobile devices
Google will recognize an error if you redirect smart phone users to a mobile version of your site which in turn redirects googlebot-mobile back to the desktop version and so forth.
App download errors
Many webmasters want to promote their app when a mobile user visits their website. Unfortunately sometimes these app promotions interfere with Google indexing your page. Google recommends a simple inline banner to promote your app in order to ensure their is no problems indexing your mobile website.
Hopefully you have come away with some ways to help build a search engine friendly mobile website. Feel free to comment below if you have questions about mobile Search Engine Optimization.